ABOUT MALONE
Malone is Christchurch-based stylist duo, Ciana and Sara, dedicated to helping individuals cultivate a timeless wardrobe that reflects their unique personality and style. Through personalized services, Malone empowers clients to discover flattering cuts, colors, and styles, fostering confidence and creating a sustainable wardrobe they love.
Malone is a personal styling business and provider of great preloved fashion.
Here at Malone we are all about sustainable fashion and styling. For us, sustainability in fashion is two fold: adding clothes to your wardrobe that you will love beyond their initial purchase and shopping preloved where possible. How do you make sure you'll continue to love an item of clothing? That's exactly what we guide you to understand! By knowing what cuts, colours and style personalities make you feel your best, you can buy less but better and ensure new items will maximize what you already own!
Our Philosophy
Fashion should be joyous and a mode of personal expression while slowing the stream of fashion waste and minimizing the amount of items people purchase brand new. Preloved and considered purchases is how we like to roll
Who is Malone?
Sara Kupa.
Hi! I've been working in the preloved and vintage clothing world for three years now through my Instagram store Secret Threads; known for providing colourful, quality and artistic styles of clothes that give a wow factor.
I love styling vintage with modern to create timeless but eye catching outfits that feel great to wear. I'm passionate about colour analysis and helping people build their self esteem by wearing outfits that feel truly them and take the stress out of getting dressed. And, of course, I'm all about getting out and about to find you those gems preloved!
Ciana Cerri.
I love the creativity of playing with patterns, colours and textures of clothing. It was something that felt like second nature having grown up in a house with 3 creative sisters and a mom that loved thrifting and styling. I also love seeing the spark in someone’s eye when they look at themselves in the mirror and know how amazing they look.
I started my business out of my love for styling, helping others and also seeing the need for people who feel stuck, stressed and uninspired by their wardrobes. My goal is to simplify people’s closets and make them spaces they love and enjoy while also making people feel more confident and happy.